Product Marketing Associate

Company Profile

LEGITQUEST is an AI-driven legal technology company that supports legal research and investigation activities using internal legal research tools and Google-based research. The team conducts research on individual companies and proprietorship firms, assists with FIR-related research, and helps compile accurate, well-structured findings for legal and professional use. Under the patronage of Mr. Ram Jethmalani, this initiative is dedicated to transforming centuries-old, unorganized, and unstructured legal data to benefit the legal fraternity. The venture is supported by Water Bridge and Info Edge

Required Skills

• • Strategic Thinking & Problem Solving
  • Research and Analytical Skills
  • Digital Marketing Expertise (SEO, SEM, Analytics)
  • Strong Written and Verbal Communication Skills
  • Technical Aptitude and Familiarity with SaaS Marketing
  • Team Leadership & Stakeholder Management

Roles & Responsibilities

• • Conduct market research, surveys, and competitive analysis to understand customer needs, trends, and competitors.
  • Develop and execute digital marketing strategies (SEO, SEM, content, and social media) to drive lead generation and customer acquisition.
  • Create go-to-market strategies and lead product launches to ensure adoption and market penetration.
  • Define and optimize key product metrics, including revenue growth, retention, and customer satisfaction.
  • Design and execute marketing campaigns, leveraging automation and CRM tools (e.g., Marketo, Salesforce) to boost performance and engagement.
  • Use customer insights, analytics to refine product positioning and improve user experience.
  • Develop pricing strategies, manage partnerships, and oversee communications to drive business growth and market reach.

Preferred Qualifications

• • Engineer with MBA in Marketing.
  • Certification/course in marketing, digital marketing, or product management.

Contact Information